KEDS, “Wear Yours”
Aesthetic
Bright, poppy colors with high saturation showcasing various styles of the 1950’s + 60’s while maintaining a relevant edge within cinematography and editing styles. Models will be high energy, confident, carrying an attitude of lightness and play. Shooting styles will be both handheld and on a tripod. We will have diversity in our shots, which will be utilized in enhancing the energy and pacing within the edit. We will feature the landscape as an establishing element as well as a textural element elevating the overall look and feel within the spot.
Shooting on Film
Our direction to shoot on film is unanimous. It seamlessly aligns with the nostalgia of the 1950’s, 60’s and beyond while maintaining an edgy and culturally relevant aesthetic that is taking on commercials and short films by storm. There is a massive resurgence in 16mm + 8mm film, which has been utilized by clients like Amazon, Facebook, Nike, Gucci, GUESS and Converse to name a few. Motion picture film is the largest trend in editorial fashion and mainstream commercials right now, and we’d like Ked’s to be just as current and relevant.
We will have the equivalent of an ultra hi-res 2k image, similar to most professional cinema cameras out right now, but with even more dynamic range.
Meet Our DP, Steven Mastorelli
We have a wildly talented Director of Photography who is on board to shoot this. He has extensive experience working within this media. He has shot campaigns (on film) for clients such as Saucony, Fenty, Converse, and Nike.
It’s safe to say that we are in very good hands.
We will provide a high-definition wireless feed where you will be able to view the footage in real-time on a large monitor. We will even have the option to playback footage for your convenience to review material.
Working Shot List
Establishing Shots
Wide Handheld shots of the beach and Tennis club, movement is minimal but carries a loose, documentary-style energy.
Tight, locked on a tripod, pans and zooms on details such as water, flowers, leaves, grass, as well as architectural elements of the Tennis Club.
Scene 1
Tight, close up, handheld, moments of the models getting ready, applying makeup in the mirror, snuggly slipping their shoes on, checking out their looks in the mirror.
Wide shot of the model in locker room shutting a locker door
Tight tracking shot following the model’s hand holding the keys.
Scene 2
Wide portrait of Marilyn-esque model posing in the bleachers, surrounded by empty chairs.
Over the shoulder shot from bleachers to workwear model, on the green.
Various Runway moments on the field, shot from above to fill the frame with green grass.
Use tennis racket and balls as textural elements while shooting product and portraiture
Scene 2.5
Close up on shoes while model gets on her bicycle
Wide shot of a respectful nod to the famous Audrey Hepburn photo
Handheld Medium shot of model locking up he bike and looking up to see woman on a Vespa.
Handheld, medium/tight shot of Model on bike tossing the keys to the model on the Vespa.
Scene 3
Wide tracking shot, on a tripod, of model riding Vespa down ocean drive, slowly zooming in on talent.
Handheld, medium shot of the profile of the model on the Vespa, panning up and down on her shoes and her facial expressions.
Handheld, wide shot of turning her Vespa off and tossing the keys to the model heading into the party.
Scene 4
Close up of keys unlocking the door
Tight shots of partying and posing, drinking champagne, laughter, and dancing
Tight shot of keys being slide across a table and being picked up by another model.
Scene 5
Wide shot of unlocking a gate + heading to the bonfire in the distance
Tight shots of product and talent walking towards the fun
Shot of keys with “wear yours” text while models embrace and laugh out of focus in the distance.
Additional Editorial Moments
It would be helpful to have a backdrop on standby in case we would like to film the product in a “studio” esque setting. We can rely on natural light and simply have talent walk in and pose quickly before or after each scene is shot.
EDITING STYLE
Fast-paced, energetic, playful, edgy.
Creative solutions
DRONE Shots vs Cinematic Filmmaking
Since we have so many scenes to shoot in one day, I am reluctant about using a drone. This process takes a lot of time and coordination, and I am leaning more towards the idea of brainstorming artistic ways to film this scene either by land or within another vehicle. I’m confident that we will still be able to capture the surrounding environment as well as the view of the ocean as a backdrop. My goal is to capture an intimate experience with the model riding the Vespa, paying homage to 1960’s and 70’s cinema. Here are some shots ideas below.
Fireplace / Bonfire
This will very much be determined during our scout day, however, I know we will be able to accomplish something similar to what we’re going for with some movie magic. The idea I mentioned during our call included working with a lighting setup that emulates a fireplace, here is an example of one.
MUSIC VIBE
Location Scout photos
